We can find many discussions on AdSense on almost all major discussion boards, forums and blogs. AdSense has become a buzz for teenagers who want to meet their personal expenses by running blogs of their personal interests. Even fulltime webmasters research to find various techniques for consistent revenue generation without any copyright infringement and violations of copyright laws.

Ironically many authors who claim to be the authority on AdSense and other advertisement media are still thriving to generate consistent revenue online. For this reason, there is no point in buying ebooks on this topic. All the information that you ever needed can be found online and especially at Google’s own pages. AdSense is a Google owned program that allows webmasters to display pay per click ads on their webpages. These advertisements are content sensitive (or contextual). This means that if you have a website on computers, advertisements displayed will be about computers. AdSense ads are highly relevant and it is because of this reason it is more successful. In fact, in the 3rd quarter of the year 2007, Google made a whopping $1.45 billion just from AdSense alone.

There have been other ways of online advertising like popups and banner ads. However, these are not so profitable and efficient when compared to pay per click ads. When was the last time you clicked on a banner or waited to see what a popup was about to display? The answer would be rare. However, the case is different with pay per click ads. As, these ads are contextual thus they can easily blend in with the content of the web page. Users click on the ads only when they are interested in the ad, this proven result generates huge targeted traffic to the advertiser. Targeted traffic means more conversions in return of investment and profits.

Being a webmaster or an active blogger you might have already known that “To increase revenue from AdSense earnings we have to place multiple ads on rich content web pages. Here are some tips in maximizing your revenue with multiple advertisements.

Make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. We’ve heard that there may be some confusion on this, so here’s some clarification on how we serve ads to a page once we know which ads win the auction.

First we would start with selecting the ad unit on our main web page. I got some amazing results when I selected an ad size of 300×250 rectangle. Apart from selecting the right size, it is also important to select the right place and color of the ad unit.

I went through a survey on how a person uses the Internet. The results were remarkable, most of the users move the cursor in the centre or on the extreme right corners of a web page. Considering these facts it would be sensible to place the ads in the middle of the page or on the right hand side of the web page.

Selecting the ad color is also important. We can select the ad units which match the web page color and start placing them in between the content.

How about selecting the keywords which yield good money! It is always important to write a quality content which the visitors find valuable. If the content is based on high frequency keywords then it would be great!

Now that you have known few tips on AdSense, let us try these tips and watch your earnings grow!

Most of the Google AdSense publishers commit mistakes naively which could ban their AdSense account.

These AdSense tips are derived from Google Program policies, Terms & Conditions and FAQ’s.

1. Never click your own AdSense ads or get them clicked for whatever reason.
2. Never change the AdSense code.
3. Do not place more than 3 advertisement units or 2 AdSense search boxes on any web page.
4. Do not disclose confidential information about your AdSense account like the CTR, CPM and income derived via individual ad units.
5. You do not need to create 5 accounts for 5 different websites. One account will do.
6. Label headings should be “sponsored links” or “advertisements” only.
7. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
8. Avoid excessive advertising and keyword stuffing
9. Ensure the Language is Supported
10. Do not confuse with adjacent images

Prevention is better than cure, so whenever you are in doubt it is better to ask AdSense for help.

AdSense by definition is a potential revenue generator, that you can incorporate into the blank or unused portions of your webpages and generate a nice additional income. AdSense has proven to be the best in show, if you will, for several years running with regard to it’s income capabilities with no purchased required by it’s visitors. You see, the mere clicking on the ads by your visitors will generate income to you, for providing advertisers a window to display their ads. Google charges the advertisers for their ads, and then shares it’s revenue with you the displayer of the advertisements. It’s a win/win for both you and Google, plus the advertisers are getting a great means of displaying their ads.

Before we go any further, don’t get any wild ideas that you can click on your own displayed ads on your webpages. This will get you banned in a New York second, and there is no way to ever participate in Google’s AdSense Program ever again. Google has ways of tracking where you are geographically, by IP address, and by sign on from a remote pc, so if you think that you can undermine their ability to track you and what you may be doing to your ad space, you are sadly mistaken. Hopefully you have been adequately warned this is to good an opportunity to jeopardize it’s potential for you.

Many of your friends or online acquaintances may not have fared well with Google’s AdSense and that’s to be expected if they have merely signed up for AdSense and plopped a few ads on their website. Anything worth doing is worth doing right and AdSense is no exception. Let’s dig into what you need to know to reap larger more substantial financial rewards with AdSense.

The easiest way to understand what ad type and ad location on your webpages will produce the best return for your time and space, is to begin to think like a visitor to your website. Placing ads from AdSense should blend into your website’s color theme. This gives your visitors the thinking that the ads were design as a part of your webpages.

Placing AdSense ads above the ‘fold’ means the top half of your webpage, before a visitor has the opportunity to scroll down the page. This is what we call, ‘first impression’. Since Google automatically matches their ads to your website’s content, you can move on to better placement and focus on the best spots on your website. If your visitors were already looking for bass fishing lures, as soon as they get to your webpage, give them a good dose of bass fishing lure ads.

Deciding on type ads or image ads can be a tough call to make, but this depends a great deal on your website’s subject matter, so do some testing with text ads and image ads. We recommend running text and image ads separately and then choose the format you get the best return for.

Location, location, location is a true online as it is in the real world of real estate. The time you invest in your AdSense ads is as critical as anything done right. So above the fold ads work best and the other factors include not placing too many ads on one page. When it comes to AdSense ads, less is definitely better. You will receive much more expensive and quality links appearing on your pages, if you run fewer ads than the maximum number of ads.

Choosing top paying ad subjects, is also a key factor in maximizing your ad revenue potential, again, do your homework and you’ll do better with your income. Keep in mind that a known, high paying keyword , doesn’t always produce the best income results. If you do a little homework and discover other subjects may pay less per click but more in volume.

Diversifying your webpage topics can also boost your website’s income. There is no better way to boost your AdSense income than to diversify by creating webpages with different topics. For example; some days more people will be more prone to search for different subject matter than they did the day before or the day after. This allows you to have more revenue avenues than you may already have and by keeping up with current events makes it a sweeter income total from your AdSense.

Website traffic is the true bottomline to your AdSense income, the more traffic you generate, the more income. In order to honestly boost your website traffic, you need to give into writing articles. I know this is a dreaded task, but to stay fresh and current you need to do this in order to drive targeted traffic to your webpages. If writing is not your cup of tea or you get brain lock, as can often happen, you can hire a ghost writer for your content or just re-write a similar article you’ve written in a different wording. Please do not plagiarize someone else’s articles, this will cause you more harm than not eventually.

Lastly, where to get the best response to your articles. There are many article directories, but the ones I’ve found to do the best is EzineArticles.com and goarticles.com. It usually takes a full day to get your articles published due to their overwhelming use by writers, but if it works, that’s where the smart writers will go. One final tools for traffic is at craigslist.com, there you can merely type up a small ad for your wares and get two things going for you at one time. You can get traffic you are after and an outside link to your site that usually carries a high PR rated link back to your site.

Google AdSense is a program that lets Internet Marketers take full advantage of their website’s traffic by letting them profit from relevant ads by getting paid for both impressions and clicks.

One of the best Internet Marketing principles you can master is the art of driving traffic to your site. That knowledge comes through learning about search engine optimization, using content and links to direct visitors to your website, and other advanced techniques that enhance your online business opportunity.

If you know the power of getting hits to your site, then you’ll be able to multiply your profits – not just by selling a product or service – but by using Google AdSense in your marketing strategy.

If you pass on a good online business opportunity such as using AdSense to get the most out of your traffic, then you could be passing up thousands of dollars each month in potential profits.

Making money on the ‘net revolves around being able to reach prospective customers. Without good traffic sense, you can’t make money from programs like Google AdSense that are willing to hand out cash.

No matter how great your product is or how appealing your website may be – if it’s empty, your bank account will be too. Google AdSense is one online business opportunity that provides passive income from a source you don’t have to work hard to maintain.

No other similar program has the branding that Google AdSense has. It’s a familiar name for those who browse the ‘net and when you allow visitors to utilize the Google Search Tool from your site, ads that fit in with your site’s basic theme will let you profit from clicks and impressions.

Google AdSense also lets you test the ads on your site for effectiveness. By using channels, you can get a quick view of your website or pages within a site and compare the performance of the AdSense campaign. By testing your efforts, you can optimize your online business opportunity and tweak any Google AdSense campaigns that need help with their performance.

Men and women who are interested in launching a home-based business that centers around the Internet as an avenue for harvesting their income must first learn the power of successful web traffic techniques.

Once that step has been achieved, they can employ programs such as Google AdSense to customize the performance of each page within their site. They’ll rake in unimaginable profits just by signing up for an online business opportunity that offers a virtual hands-off way to make money.

For those just starting out – or want to hone their existing knowledge and skills for becoming an Internet Marketing success story – software may be the answer that helps them increase their traffic and take advantage of Google AdSense.

Everyone wants to generate a steady stream of online profits – but without traffic and without passive income – they’ll be working twice as hard to earn half the amount of money.

Google AdSense has different types of ad campaigns you can put together. Text ads come in the form of banners of all sizes – from leader board to button sized. Image ads also use banner positioning to attract the eye of your traffic. They also offer units of text links if you prefer to just have content in your AdSense campaign.

Online business opportunities will come and go. But Google AdSense looks promising as a strong investment of very little of your time in exchange for financial rewards that – if used on a good number of sites – can add up to big profits.

The AdSense program is free to use. All you have to do is sign up and once approved, start using the traffic techniques you’ve learned to attract visitors and make money when and if they leave your site and click-through to another strategically placed ad.

You have complete control over your Google AdSense campaigns. If you see ads that are relevant to your site, but you’d rather not showcase there, all you have to do is use the filtering tool and the traffic you’ve earned won’t see that link again.

There are many advantages to building an empire around an online business opportunity and profiting from targeted traffic is like succeeding in direct mail promotions – only using modern technology. With Google AdSense, you’ll revel in your site’s enhancement and use it as a viral tool in making money from multiple resources.

For professional marketers using the AdSense system can supply a tremendous amount of marketing information on the keywords in their particular niche. To get into the AdSense marketing business and start earning some good cash, ask yourself. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program. You have already signed up with the Google AdSense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.

PUMP UP YOUR AdSense PROFITS: If you’re into Pay per Click marketing, well Blogs are ideal for you. He also helped me discover Google AdSense years ago, as well as many helpful online affiliate marketing resources. All the Internet marketing experts agreed that if all I was doing was slapping AdSense on those sites, and not collecting Opt-in e-mail addresses, then I was throwing away an income far larger than the one I was making. He specializes in affiliate marketing and AdSense publishing.

Anyone serious about using article marketing as a means to awesome AdSense profits should consider finding an automation tool in order to get their articles distributed as widely and quickly as possible. Ways to make money from AdSense by Using A Viral Marketing Website and AdSense-Based Articles Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. Three of these that offer you free marketing or a nice side income are: Google AdSense, Banner Ad Programs, and Affiliate Programs.

Affiliate marketing programs and the Google AdSense program simply work, whether you are the merchant or the affiliate. Affiliate Project X doesn’t discuss AdSense at all; however it goes into detail discussing free methods to generate income for people who are new to affiliate marketing or for those people who don’t have any money to invest in Ad words. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program. For example, if in doubt of whether an author has made money from AdSense, its safer to make money and follow his product marketing methods to sell products, rather then practice the AdSense theories.

Using AdWords and AdSense in your internet marketing campaign, when done right, could be very profitable. Many internet marketing professionals are already aware of the value of original quality content and how using the right keywords can drive targeted traffic into their AdSense empire web sites from the search engines.

There are many ways to make money with adsense, and many unique techniques have been discovered and are being applied every single day. I’m going to share with you some of these techniques that’s helpping me make over $50 per day. That’s not a lot, but I started out just like you, with little to 0 earnings. Anyone can make money with Adsense.

1) Ways to make money from Adsense by Distributing articles through Ezine and Press Releases
One effective method of increasing adsense revenue is simply increasing the number of targeted visitors that visit your adsense-content page. The more targeted traffic you get, the higher the click throughs, and the more adsense revenue you will recieve. To increase adsense revenue you will have to distribute EzineArticles and press releases. These get spidered by Google bots, and so long as you leave a link back to your page, people will be able to find your page easily and your adsense revenue will go up. You can create a group for targeted people, some popular groups include google groups and yahoo groups.

You need to remember to submit only relevent information to the content on your site, so that when visitors come to your site they will be able to accurately relate to the information and possibly find more information through the ads.

When posting to Groups, your ad headline needs to be Attention demanding. Simply saying “Adsense Money Walk through” is not enough. You need to say “How to Make Money With Google’s Adsense”. These users read lots of mails daily so you need to force them to want to open your mail and read for more information.

2) Ways to make money from Adsense by writing free articles to high

traffic article sites
Publishing to different ezine articles can bring A LOT of good traffic. I personally write articles myself, or you can use people to write them for you. If you notice, you probably came to this page through google right? Well the amount of users coming to article pages are increasing and this can provide you with the perfect opportunity to drive them to your website later on. You need to make sure your articles are free of grammatical errors and are easy to read and offers good content information. If you simply write about something irrelevant the amount of targeted traffic to your site will decrease and your revenue will suffer. Only write for targeted audience, and this will boost your Adsense Income. The chances that someone will visit your site and click on your adsense ads will increase.

3) Ways to make money from Adsense by Using A Viral Marketing Website and Adsense-Based Articles
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Hotmail had a signature line at the bottom of their mail offering free email and soon 40,000,000 people signed up, and hotmail spent nearly 0 on advertising! Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

Ringtones are one of them, and they work amazingly well. The ringtones cellular industry enjoys the nice income they make. When your friends call you they hear it, and they want to purchase it too! More money for the ringtone makers.

There is one of the very simple ways to make money from Adsense by going viral. Give out free products, put a Tell A friend script on your site, and post funny videos if approppiate. These will encourage a lot of people to spread information on your site.

3) Ways to make money from Adsense By Offering your online skills for valuable Adsense keywords

Not all keywords were created equal and this is a fact. Some of my credit card consolidation pay as high as $10 per click while my proxy pages pay a mere $.01-$.05. Adsense simply pays more for better keywords.

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can trade whatever it is you have, your knowledge, products or services, and exchange them for valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

Think about it, if you own a proxy site, the word bypass pays about 10x more than ads about proxies since the proxy market is so saturated. I also try to target the key terms “proxy host” which pays me about $.25-$.30 per click which is ALOT more than the regular Adsense terms. These are valuable adsense keywords.

I hope you will make lots of money with Adsense and experience great results. I let my sites run, and Adsense brings me about $50-$60 per day. You can do this too and I encourage you to follow the link in my resource box below to learn about other money making techniques.

I’m going to tell you up front, for free, what all the gurus charge $40 to $250 to learn.

Are you ready?

Are you sure you’re ready to receive this earth shattering, mind blowing secret that will MAKE YOU MONEY RIGHT NOW!?

The secret is; There are no Adsense secrets!

Believe me, if there was a secret method to make thousands of dollars a month with little to no work, none of these gurus would go through all the effort to tell the world about it. They would exploit the secret themselves and sit in their walrus leather super massage loungers on their solid gold super yachts and laugh at all the poor saps following the rules

There are no Adsense secrets, just common sense and a couple of neat little ideas that you can implement that will increase the CTR (Click Through Rate) of the Adsense ads being served on your website. And an increased CTR means increased MIYP (Money In Your Pocket).

The first thing you must realize is that content is king. If your website does not have an abundance of keyword rich, search engine friendly content that provides a valuable service to your visitors, no amount of Adsense tweaking in the world will make a difference. There are far too many sites slapped together with the sole intention of generating Adsense income. In fact, for $40 or so on eBay, you can buy a CD with over 350 websites themed to high paying keywords and setup for Adsense. All you have to do is enter your Adsense information and sit back while the Mailman struggles to deliver the hernia inducing bags of Adsense checks to your doorstep.

This is a really cool fantasy, one I like to entertain almost as much as the winning the Lottery fantasy, but it just isn’t going to happen. These sites have no original, valuable content. People who may be suckered into visiting one of the sites will see that in an instant, and view the Google Adsense ads as a desperate and annoying attempt at fooling them into clicking. If a live Adsense editor were ever to visit one of these sites, your Adsense account would be suspended quicker than you can say click fraud.

The underlying non-secret that all the Adsense gurus want to sell you is that if your Adsense ads look like content, and are tightly keyed to your own valuable, original content, you will see your CTR rate double at the least, and more likely triple or more.

I recently began implementing the three steps I am about to reveal to you, and my average daily CTR on one of my sites went from .86% to over 4% literally overnight. Now this is a new site, just under a month old and I only get around 100 visitors a day, but I went from $0.30 a day in Adsense revenue to an average of $6.00 a day in Adsense revenue. Now scale those numbers up to the amount of traffic an established site is getting, and you can see just how phenomenal of an increase this is.

1. Remove the Adsense Border. By default, the Adsense units are surrounded by a border with a text box at the top that says “Ads by Gooooogle”. You goal is to work the Adsense units into your content as seamlessly as possible, so get rid of the borders. Now, Google won’t allow you to delete the borders, but they do allow you to control the colors of nearly every element of an Adsense unit. Simply make the border the same color as the background of your website. This goes for the background color of the Adsense unit as well, change it to match the background color of your webpage.
2. Use Rectangular Box Sizes for your Adsense Units. Like most people, when I first started with Adsense, I primarily used the horizontal skyscraper, you know, the one that looks like a banner. The problem is people have developed an advertising sensory overload, they don’t even see banner ads anymore, they visually tune them out. You need to make your Adsense unit blend in with your content, so use rectangular boxes. I get the best response with the 336X280 box size. Most languages are read from left to right, so try to place your rectangular Adsense unit in a table aligned to the right of your text.
3. It’s all about the colors. Google gives you an incredible amount of leeway with the colors you can select for your Adsense units. Use this to your favor, in addition to changing the border and background color, change the link and URL color as well. Most people are accustomed to clickable links being blue, so make sure your Adsense links are blue, with one exception: if you use a different link color on your site, change the Adsense links to match that color. At the bottom of each Adsense unit there is the URL for website paying for that ad. You want to draw attention away from the URL and towards the clickable link, change the color of the link to match the body color of the ad, generally black.

Just follow these three simple guidelines and I assure you, your CTR will skyrocket. Keep adding more original, relevant content to your site, increase your targeted traffic, and watch your Adsense revenue explode.

There are many more Adsense techniques that will increase your CTR, but these three are the most important. Watch for future articles in which I explain the importance of positioning your Adsense units and how to track your Adsense campaigns using channels.

When Adsense ads are placed on a web page, only Adsense ads relevant to the page will be displayed. If your page is about apples then Adsense ads related to apples will be displayed. You will not get Adsense ads related to cars, boats, etc. This makes for a win-win-win situation with Adsense ads. Google gets paid when the Adsense ad gets clicked on, the web page owner get paid by Google and the customer finds ads related to what they are looking for.
The amount you get paid for a click on an Adsense ad depends on what the people are paying Google. The more expensive the word, the more money you will get paid for the Adsense ad. Although it is not exact, generally you receive about 50% of the bid that Google is being paid.

Getting Started With Adsense
The first step to getting started with Google Adsense is to establish either a website or blog. If you need an inexpensive place to get a domain name or host a website visit: Powder River Domains.

After you have your website or blog go to http://www.google.com/adsense. You can sign up for a free account. The approval of your Adsense account is usually quick but may take up to a couple of days. When you are approved for Adsense you will get a section of HTML code that you simply place onto your web or blog page, where your want the Adsense ads to appear.

To make the most money with Adsense you will need to test your ads by trying different colors of the text, headings, URLs and placement of the Adsense ads on your sites. Each of your sites will convert better with different color and placement combinations.

Make sure you read the rules for Google Adsense. One of the big Adsense rules that gets people in trouble is clicking on the adsense ads that are their websites or telling or suggesting that the visitors to their websites click on the ads. Google has the ability to track this and you will be caught and lose the ability to use Adsense.

Making Money With Adsense
If you thought making money on the Internet was difficult, think again. Using Adsense you can set up your website, place Adsense ads on it, drive relevant traffic to it and make money. The best program I have found that will introduce, explain and teach you how to make money with Adsense is Profit Lance. There are people making a few dollars a month to $1000 dollars a day with Google Adsense.

Here are the basic steps used by successful Adsense marketers to achieve Adsense incomes of over $100 a day. First: Target your websites or blogs to specific niches. Second: Match the color of your Adsense ads to the color of your website. Third: Drive lots of high quality targeted traffic to your site. See our page on how to Increase Website Traffic for information on generating lots of traffic.

As you can imagine it may take a lot of time to create numerous websites and blogs to place Adsense ads on. We found two tools – HyperVRE and Wordpress Adsense System – that can help speed the process up. We recommend you review these tool if you are seriously looking to make money with Adsense.

When the Affiliate-based income from the List dwarfs the AdSense income, this Internet marketing strategy is the key to some serious coin. To thousands of Internet Marketers, articles, content and AdSense are their bread and butter. If you website can generate 1000 or more internet traffic daily, addition of AdSense absolutely will help you to earn a good money from Google.

Find one or two in the areas of Internet Marketing you need help with: SEO, Mini Sites, Affiliate Marketing, List Building, Google AdSense/Ad words, Copy Writing, etc. Many internet marketing professionals are already aware of the value of original quality content and how using the right keywords can drive targeted traffic into their AdSense empire web sites from the search engines. Although most of the content confirms what I already know, for someone new to Internet marketing, web design or using Google AdSense, Cod rut’s eBook will save them a lot of time and effort in getting to the income earning stage. Some Internet marketers are speculating recent changes could even mean the death of AdSense.

The greatest thing about the internet is that people are willing and open to sharing information and the top AdSense earners are often more then willing to share there secrets and tips of what they do. If you answered yes, you already have an initial advantage over most internet marketing business owners who want to make money online with Google AdSense.

I use Google to make money with my Internet home business in so many ways, and this article is not about AdSense or Ad words. It’s true that a lot of internet marketers will want to use google AdSense but you need to focus your attention on the people who are actively buying google AdSense products and using them in their everyday business. Fortunately, many successful marketers are now sharing genuinely successful strategies for success in internet marketing, particularly using AdSense. Truth is: me and Just in have build a good number of AdSense sites, but Internet Mastery Center, which I’m sure you have loved enough to come back, earns more than some of them despite our intention not to make it AdSense-focused, all the more so when it has completely nothing to do with high-paying keywords and the tremendous amount of time that goes into keyword research.

Many startup internet businesses are aware of Google monetizes such as AdSense for content, search, and referral but aren’t aware of the flip side of this coin. Many AdSense marketers failed not because of their poor addition of AdSense to their website but because of fail to generate internet traffic to their website site. Google AdSense is a extraordinary new promotion revenue program that is taking the Internet by storm. Almost every regular internet user now knows what an AdSense ad looks like and, if they have a natural reluctance to click ads, they avoid them.

As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.

Text based adverts are considered the least intrusive of the two formats. However does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they have almost programmed their selves to ignore it. Through the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.

Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page is not going to be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is next. With an image advert, it is far more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifically useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, if the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to view it, however if their were multiple image adverts appearing next to each other they may feel overwhelmed.

Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as “ipod” which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser’s adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to create an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users.