• ISBN13: 9780470292891
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how … More >>

Google AdSense For Dummies

High Cost Per Click
High Traffic
Low Competition

Of course no niche topic is ideal, only rarely, do all the above factors coincide to create an AdSense niche topic. There are other more realistic combinations of factors that can make good AdSense niches for example:
Low Cost Per Click
High Traffic
Low Competition

Basically, the common factor in all possible combinations is low competition. This ensures that you control a large portion of the traffic affiliated with the topic in question.

There are a number of different ways to discover AdSense niche topics. Some people prefer to tackle it from the profit angle, focusing on finding AdSense niche topics within high paying AdSense keywords. But this technique is fraught with difficulties, not least the problem of trying to create an AdSense website on a topic you’re probably not familiar with.

A good AdSense niche topic has to be of interest to you. How can it be a ‘good’ topic if you can’t turn it into a success? The best way to find a good AdSense topic is to discover one, so at least you know it’s one that is ‘good’ for you.

To make success of an AdSense website you have to be passionate about the subject matter. So the first step towards finding one that is ideal for you, is to brainstorm and write down all the topics that interest you. In this step don’t hold back, you have to try and put down everything, no matter how silly. Write down the things that you do everyday that interests you, that could also interest someone else. Things that you like reading about, hobbies, things you do at home and possibly things you do at work. Try and write down a list of least twenty different topics.

From this list review each topic and ask yourself a number of important questions;

1. How passionate am I about this topic?
2. Would other people be interested in this topic?
3. Would this topic work well as a website or a blog?
4. Has this topic got longevity?
5. What would I need to make this topic interesting to a prospective visitor to my site and can I deliver what is required?
6. But most importantly, what topic do I have the most understanding of and the greatest interest in?

Passion, understanding and interest in the topic helps make the work flow easier for you. Building the website becomes less of a burden if you have a deep interest in the subject matter.

From the list try and whittle down your options to only 5 topics. This list is now probably comprised mostly of general website themes which are not yet specific AdSense topics. To convert these themes into possible AdSense niche topics, you need to do some basic keyword research. For this you are going to need a keyword discovery tool. One of the best is the one provided by Google in its AdWords section. It is free to use but requires constant entry of CAPTCHA text to use if you haven’t signed up for Google AdWords .

When through to the tool enter your topic into the entry field and click on ‘get keyword ideas.’ A list of related terms is then generated which could be possible AdSense niches. But some could be fined tuned further. Put any remaining terms that seems too broad back through the keyword tool for more related suggestions. Try and put together a list of ten, two or three word niche topics created from your original five keywords. This process can be quite exhaustive (but imagine the trials and tribulations required to find a goldmine) but it is necessary.

Now you have a number of possible AdSense niche topics. But they still need to be investigated further. You need facts and figures to make these possible AdSense goldmines more real. Further research into the competition (supply) and demand for the topics is necessary.

But this essential first stage has enabled you to find possible AdSense niches that could be AdSense goldmines for YOU. To make a success of AdSense you need to plan first before you can move forward. And finding the perfect niche for you is one of the many first steps you need to make before putting together your first AdSense website.

The amount that AdSense pays you is based on the amount of money that advertisers are will to pay (on a cost per click, CPC, basis). And the way it works is very simple; the higher the CPC, the more you will earn with the more you will increase your AdSense income.

Although the CPC is a major factor, there are a number of other factors that determine how much you can make using AdSense. Following is a list of techniques that you can use to get a Top Paying AdSense Keyword List .

The number of bidders: If there are zero bidders on a particular keyword, even though the word has a high average CPC cost, you will not make any money from that word. Look for words that have moderate to high advertiser competition. This ensures that your Google ads will be shown and will get clicks that make you money.

To generate a Top Paying AdSense Keyword List look for words that have lots of ads (shown on the right side of the page. A large number of advertisements indicate that there is a great deal of interest in that word, and that translates into more AdSense income for you.

The words you choose must have lots of estimated clicks. Although it is only an estimate, it can give you some idea of the amount of people that are doing searches based on this term. Avoid keywords with a low number of estimated bidders.

Make sure your website or blog focuses on a single theme related to your keywords. Use separate pages for each keyword. Google only allows you to place 3 ad blocks on each page. If your website contains, 10 pages, you can place a total of 30 AdSense ads on your site, versus just 3 ads for a single paged website. Obviously, Your Top Paying AdSense Keyword List will generate much more AdSense Income with 30 ads than it will with just 3 ads.

Your Top Paying AdSense Keyword List should contain words that are getting good traffic. The traffic estimate is very important because these are terms that people are actually searching for.

As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.

Text based adverts are considered the least intrusive of the two formats. However does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they have almost programmed their selves to ignore it. Through the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.

Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page is not going to be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is next. With an image advert, it is far more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifically useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, if the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to view it, however if their were multiple image adverts appearing next to each other they may feel overwhelmed.

Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as “ipod” which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser’s adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to create an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users.