We can find many discussions on AdSense on almost all major discussion boards, forums and blogs. AdSense has become a buzz for teenagers who want to meet their personal expenses by running blogs of their personal interests. Even fulltime webmasters research to find various techniques for consistent revenue generation without any copyright infringement and violations of copyright laws.

Ironically many authors who claim to be the authority on AdSense and other advertisement media are still thriving to generate consistent revenue online. For this reason, there is no point in buying ebooks on this topic. All the information that you ever needed can be found online and especially at Google’s own pages. AdSense is a Google owned program that allows webmasters to display pay per click ads on their webpages. These advertisements are content sensitive (or contextual). This means that if you have a website on computers, advertisements displayed will be about computers. AdSense ads are highly relevant and it is because of this reason it is more successful. In fact, in the 3rd quarter of the year 2007, Google made a whopping $1.45 billion just from AdSense alone.

There have been other ways of online advertising like popups and banner ads. However, these are not so profitable and efficient when compared to pay per click ads. When was the last time you clicked on a banner or waited to see what a popup was about to display? The answer would be rare. However, the case is different with pay per click ads. As, these ads are contextual thus they can easily blend in with the content of the web page. Users click on the ads only when they are interested in the ad, this proven result generates huge targeted traffic to the advertiser. Targeted traffic means more conversions in return of investment and profits.

Being a webmaster or an active blogger you might have already known that “To increase revenue from AdSense earnings we have to place multiple ads on rich content web pages. Here are some tips in maximizing your revenue with multiple advertisements.

Make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. We’ve heard that there may be some confusion on this, so here’s some clarification on how we serve ads to a page once we know which ads win the auction.

First we would start with selecting the ad unit on our main web page. I got some amazing results when I selected an ad size of 300×250 rectangle. Apart from selecting the right size, it is also important to select the right place and color of the ad unit.

I went through a survey on how a person uses the Internet. The results were remarkable, most of the users move the cursor in the centre or on the extreme right corners of a web page. Considering these facts it would be sensible to place the ads in the middle of the page or on the right hand side of the web page.

Selecting the ad color is also important. We can select the ad units which match the web page color and start placing them in between the content.

How about selecting the keywords which yield good money! It is always important to write a quality content which the visitors find valuable. If the content is based on high frequency keywords then it would be great!

Now that you have known few tips on AdSense, let us try these tips and watch your earnings grow!

Most of the Google AdSense publishers commit mistakes naively which could ban their AdSense account.

These AdSense tips are derived from Google Program policies, Terms & Conditions and FAQ’s.

1. Never click your own AdSense ads or get them clicked for whatever reason.
2. Never change the AdSense code.
3. Do not place more than 3 advertisement units or 2 AdSense search boxes on any web page.
4. Do not disclose confidential information about your AdSense account like the CTR, CPM and income derived via individual ad units.
5. You do not need to create 5 accounts for 5 different websites. One account will do.
6. Label headings should be “sponsored links” or “advertisements” only.
7. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
8. Avoid excessive advertising and keyword stuffing
9. Ensure the Language is Supported
10. Do not confuse with adjacent images

Prevention is better than cure, so whenever you are in doubt it is better to ask AdSense for help.

Well after you have signed up for AdSense all you’ll need to do is wait for a day or two for your site to be approved and you’ll be ready to roll on. AdSense have become popular because almost everyone can sign up for it. So, even if you have a blog registered from the free services like Blogger, Wordpress.com you can simply go ahead, sign up for Google AdSense and pop-in AdSense ads on your blogs.

For blogger blogs, AdSense can also be embedded via an AdSense widget. It makes it easy to insert AdSense without much technicality. Well, if you want to insert AdSense dynamically in your blog editing the template and not from the template, you might have to do a bit of more work. If you are familiar with HTML and XML, you might go ahead edit your template inserting the AdSense javascript snippet, save it and open up your site optimistically to see AdSense ads. But AdSense won’t appear just that easy. The javascript code needs to be parsed in order to harmonize with the template code of your blogger that is in XML format. Well that is easy, you can find a handful of online parsers on the web. Just paste your AdSense code and copy the output that will be parsed for you. Now, paste this thing in your template correctly, following the XML rules and you’ll see AdSense ads on your blog shortly after you save it. Well don’t try this for Wordpress blogs. If you own a wordpress blog, just copy and paste the exact code given by AdSense.

You can test AdSense on your Wordpress blog or blogger blog, placing them in varied ways to convince yourself that they look good. But each time you refresh the page, your ads make an impression, it will be counted in your AdSense account. Google won’t entertain such impressions that are made successively from a single IP. In such a case you can use an AdSense_adtest = “on” code somewhere in your AdSense code so that such impressions won’t be counted. But the impressions made by your visitors also won’t be counted and you won’t be making any income from AdSense. Well you can also test AdSense on your Wordpress blogs the correct way without losing any genuine clicks from the visitors and also turning on the adtest option when you are viewing your blog as the admin. For blogger blogs, you cannot have such advanced options but you can do it manually before placing ads and then remove the AdSense_adtest = “on” code.

So, you can embed AdSense on your Wordpress or Blogger blogs, test them varying their placements and make money on the go.

However, according to my experience there are several things you can do to improve your click-through-rates (CTR) with your AdSense ads:

1. Make the color of your ads to match your web page background. Don’t use frames, because frames around your AdSense ads are easily spotted as ads and ignored.
2. Incorporate the AdSense code into your pages so that the ads are naturally blended into your web pages. You don’t want the ads to contrast out from the pages.
3. Make sure the density of keywords in the content of your web page that will trigger more relevant AdSense ads on the page. The more relevant the ads are, the higher CTR you will get.
4. Use Google’s new 4 and 5 link ad units because they seem to have a much higher CTR than regular ad format styles.
5. Although Google doesn’t allow image or graphic around the ads you can place arrows or images above or below your ads to draw attention to them. Just remember don’t get those graphics too close to the ads as if they are part of the ads.
6. Limit your AdSense ads to 3 units plus one link unit and carefully place them on your page so they can blend into your site and not distract from your content.
7. Avoid horizontal banner style ads. I recommend display ads with 300 x 250 medium rectangles because it is proved to be the most productive AdSense ad format. Smaller, longer, or wider AdSense ad formats are much easier to view as ads and be ignored by the website visitors.

No matter what Adsense ad formats you choose, constant testing to see which ad formats work and which ones don’t are the key to be successful with AdSense. In addition, update contents frequently is a must for repeat visitors.

But this is one of the most common mistakes AdSense beginners make. The fact is that AdSense is a scheme that operates on the web that enables publishers to make money. With so many things on the web been so quick, free and easy, it doesn’t take much to realize that it needs to be controlled and regulated tightly for it to work properly. That’s why AdSense has so many rules, to make sure that the scheme works properly… for as many people as possible. But even with all the rules in place there are still some experienced AdSense publishers that still break them and still get punished.

So what are the AdSense rules you need to know?

First, you need to know that Google are very particular about the type of website that their ads are displayed on. AdSense ads should not be put on pages containing, adult, hacking and gambling content. It also can’t be used on sites that promote violence or religious intolerance. The list goes on but you get the general idea of this particular rule. Basically you should avoid putting AdSense on sites that contain negative, non-family safe or potentially offensive material.

Unfortunately, some of these types of sites are extremely popular on the web. But remember, do not put AdSense ads on these sites unless you want to get banned.

This rule also applies to content generated by users. As an AdSense a publisher, Google makes you responsible for ALL the content that you display on your website. So you must monitor all the content that is created by the users of your site to make sure they don’t break any AdSense rules. This means that a human being must evaluate each user generated page in your site before AdSense code is placed in it. If you think that some of the content created by your users might be borderline material, you may have to make them aware of AdSense policies and add a ‘Report a Violation’ link to all the pages in question.

Another important rule concerns copyright material. Copyright infringement is when an individual makes a copy of someone else’s work without their permission. Copyright infringement is rife on the web and it is often tolerated in small doses (after all it is what contributes to the quick and easy nature of the internet). But if someone else’s work is clearly been stolen and used to make money using AdSense, Google will respond swiftly and may terminate the guilty party’s AdSense account. Google AdSense rules on this matter are clearly stated in the section of their site that discusses the Digital Millennium Copyright Act (DMCA). They have a very solid system in place that enables anyone to file a notice of infringement and which also enables individuals to file a counter notice.

Avoid getting involved with issues of infringement. Make sure you understand AdSense rules and always try to create your own material whenever possible.

The last important AdSense rule involves click behaviour. Even though it sounds ridiculous there are some AdSense beginners that still believe they can get away with clicking their own ads. After all, how is Google going to know it’s them?

Well Google do know, they do find out. Clicking on your own ads is one of the easiest ways to get yourself banned.

Other AdSense publishers use more subtle ways on their sites to encourage the click. Some use images, symbols (like arrows) and text to ‘influence’ clicks from visitors.

However, all these methods are not allowed by Google. Clicks must originate from genuine human interest in the ads themselves, not by the publisher encouraging them.

You cannot use methods to encourage accidental clicks by covering ads with hyperlinked images. Or embedding a Google ad link unit into a menu system so that a visitor can’t tell the two apart.

You cannot deliberately bring undue attention to the ads themselves by using text such as ‘Great Resources’, ‘More Information Here’, or simply ‘Navigation.’

These are only some of the rules you need to know about AdSense. But if you are planning to use AdSense, or if you already have a site but want to know more go to Google and find more about their Terms of Service (ToS). Ignorance is no excuse for getting banned. Get informed so that you can use AdSense more confidently and securely.