AdSense Placement
Placement of your AdSense units is the post important optimization method. Whether you are using AdSense Ad Units or AdSense Link Units, choosing the right placement for your ads will be key for your CTR (click through rate) success.
Choose a location which is highly visible to your blog/website visitors. Don’t hide your ads in the corner of a page, instead, make them visible. Placing ads within articles is a great option, as well as in headers, footers and sidebars.
AdSense Visibility
Similar to the previous point, but the visibility of your ads are extremely important. New publishers often think placing ads in a blank space on their blog is the only way to place AdSense. However, work your blog around your AdSense units; make sure you AdSense ads are displayed in the highest viewed site space so you increase your CTR.
Color Coordination
Don’t try and make your AdSense ads look like banner ads. Instead, make sure you color coordinate your site colors to your AdSense ads. For example, if you have a site with black text, and red links, use those colors as the AdSense ads colors. Also, look where you are embedding your ads, if the background is light gray, choose the exact same color for the background color of your AdSense Ad Unit or AdSense Link Unit.
Font Style and Size
A new feature with your AdSense account is the ability to choose a specific AdSense font. Again, the same rule applies as in the previous point. Choose fonts and font sizes that work with your website or blog.
Ad Size
The debate over what ad size works the best has been brewing for many years. However, every blog is different, and every blog has different techniques. But, the standard high earners are the 300×250 (embedded in blog/website articles), 160×600 skyscraper banner, and the 468×60 horizontal banner.
AdSense Unit Options
AdSense Ad Units are a set of targeted ads which displays the title, description, and URL. AdSense Link Units are a set of links which will bring a potential visitor to a search result of that phrase, and you will get paid if someone then clicks on a sponsored ad. Both are good options for monetizing your site, however, Ad Units offer better earnings.
Show Non Google AdSense Ads
The ability to choose another ad to display if your AdSense ads don’t is a great feature. This will help your site maximize your revenue. Also, if you use a Blogger blog, this will help as you don’t have much control over where your ads are displayed.
Use Channels
Create channels to track the stats of each one of your AdSense units. Look at which units are working, and continue to monitor your ads to optimize your CTR.
Test, and track your stats
Track your stats, if something is not working, eliminate it from your site, and try something new. If something is working, you may want to try and increase your earnings even more. Remember, always test and try to improve your earnings.
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